DMEXCO

Lead Designer | Contentful from Salesforce (2026)

At DMEXCO, we brought Contentful’s “Premium Experiences” to life through a thoughtfully designed booth that combined immersive activations, customer storytelling, and product discovery. Working closely with our events team, we created distinct zones that encouraged attendees to explore our products, connect with our customers, and experience the value of Contentful firsthand.

To bring our customer Mercedes-Benz into the experience, we introduced an interactive hologram activation powered by HYPERVSN. Attendees answered a series of questions to discover their marketing style and find out which Mercedes-Benz model best matched their personality. Their results were then revealed through a holographic projection, creating a playful and memorable connection between our customer’s brand and the Contentful.

On our customer wall, we spotlighted Bang & Olufsen through an immersive audio-visual experience. Attendees could use the brand’s headphones to listen to and watch customer videos featuring a range of recognizable brands, bringing our customer stories to life in a more engaging and personal way.

The centerpiece of our booth was The Contentful Collection, a curated swag storefront designed to reward engagement and encourage product discovery. After completing a demo with one of our product experts, attendees received a token they could redeem for an item of their choice. More than just a giveaway, the storefront became a destination within the booth, giving attendees an additional reason to explore, interact, and connect with our team.

I’m proud of how we brought the concept together, translating “Premium Experiences” into a cohesive booth design that drew attendees in and encouraged meaningful engagement. From the interactive activations to the Contentful Collection, every touchpoint played a role in creating an experience that was both visually compelling and memorable.