EQUAL PAY DAY 2019

Lead Designer | Hired (2019)

Each year, Hired launches an integrated marketing campaign alongside its annual State of Wage Inequality in the Workforce Report. For the 2019 campaign, the events team introduced #NothingLess, a theme inspired by Susan B. Anthony’s quote: “Men their rights, and nothing more; women, their rights, and nothing less.”

Building on the previous year’s campaign, we set out to create a more impactful experience that brought greater visibility to the gender wage gap. The campaign featured a micro-documentary sharing the personal stories and experiences of seven women, alongside two flagship events in San Francisco and New York City.

As Lead Designer for the events, I contributed to the initial creative concept and helped shape the visual experience across both locations. I was responsible for designing the event’s print collateral and key touchpoints, ensuring a cohesive experience that reflected the campaign’s message. From a custom wooden donation token to event pamphlets and supporting materials, I designed the essential pieces that brought #NothingLess to life and reinforced the campaign’s mission of advocating for wage equality.